Use cases for zero-party data

Preference centers: You gain valuable data by allowing customers to pick and choose what ads and emails they want to receive or customize product preferences. Preference center data can be used to see what customers are and are not interested in seeing, helping you make inventory choices.

Collecting zero-party data from social media
Social media is a great way to reach out to and solicit a large group of people, including new potential customers. You can gain a large set of data about trends, community demographics, and even brand and product directions by creating and posting polls.

Collecting zero-party data from email campaigns
Introductory quizzes can also be a part of your welcome emai buy telemarketing data flow, making the process a more engaging experience and building the habit in customers to read your emails as they are more than just spam. Beyond that, send customers the occasional survey to see how they feel about your brand and products.

If you are interested in testing a new product or brand direction, run a poll or questionnaire on your current members’ thoughts. Customers like to feel heard, and zero-party data is more about having a conversation than just talking “at” customers.

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telemarketing data